Bringing advanced AI to life through a real-time campaign simulator for executives

  • Category: Enterprise
  • Industry: Tech and Media
  • Service: Enterprise
  • Client: Global technology company

A global technology company partnered with Symphony to create an interactive, AI-powered campaign simulator built for Executive Briefing Centers that engages 1,000+ executives from 150+ companies. The solution demonstrates advanced AI capabilities in real-time, strengthening positioning as an applied AI innovation leader.

Problem

The company needed to create engaging, interactive experiences for executives visiting their Executive Briefing Centers. Traditional presentations weren't showcasing the real-world applications of AI effectively, and they required a solution that could demonstrate advanced AI capabilities in real-time to influence enterprise decision-makers.

Solution

Symphony delivered two powerful AI-driven tools that bring advanced AI to life in executive briefings:

  • Campaign Generator: AI-powered tool for creating complete marketing campaigns in real-time during executive presentations
  • Catalog Generator: Interactive system for dynamically generating product catalogs based on executive inputs
  • Real-time interactive experiences that engage executives during briefings
  • Seamless integration with internal AI APIs for live demonstrations
  • Built using AI-native development workflows including Figma Make and Replit
  • Delivered complete solution in just 2 weeks

Technology: Built on Angular framework with tight integration to the company's internal AI APIs, leveraging AI-native development workflows including Figma Make and Replit with an agentic SDLC process for rapid delivery.

Under the hood

The technical implementation focused on real-time AI processing and seamless user experience:

  • Angular framework integrated with internal AI APIs for real-time generation
  • AI-native development workflows using Figma Make and Replit
  • Agentic SDLC process enabling 2-week delivery timeline
  • Real-time processing and generation capabilities for live demonstrations
  • Scalable architecture supporting multiple concurrent executive sessions
  • Campaign Generator with dynamic content creation and customization
  • Catalog Generator with interactive product showcase capabilities

Impact

  • Engaged 1,000+ executives from 150+ companies through interactive AI experiences
  • Demonstrated real-world AI applications in an engaging, interactive format
  • Strengthened positioning as an applied AI innovation leader
  • Created reusable framework for future executive experiences
  • Delivered complete solution in just 2 weeks through AI-native development
  • Enabled real-time campaign and catalog generation during live briefings
  • Elevated executive briefing experience with tangible AI demonstrations
  • 1,000+ - Executives engaged
  • 150+ - Companies reached
  • 2 weeks - Delivery timeline
  • 100% - Real-time AI demonstrations

https://symphony.is/our-impact/case-studies/marketing-ai-executive-briefing