Opportunity identification
2-4 weeks
- Design Thinking workshops and technical concepts
- Quantitive and qualitative analyses
- Primary and secondary research
- Ideation and product strategy definition
SymphonyĀ partners with brands in consumer products and retail sector
Utilizing technology solutions to streamline operations and achieve their goals
With our deep experience in retail and consumer products, spanning brand retail giants, as well as, mid-sized commerce businesses, we have the know-how to leverage technology and data to optimize your consumer experience and workflows. This allows us to help clients transform and gain competitive advantage, enabling them to lower operational costs, reinvent business models, and build customer-focused products.
What we offer
Leveraging technology and data effectively to empower consumer and retail innovation
Our technical expertise, coupled with the ability to understand consumer, workforce, and business needs, positions us to meet companies at various stages of their digital agenda execution. Symphony builds digital solutions that enhance customer experiences, facilitate data-driven decision-making, establish new marketplaces, leverage emerging technologies, and digitize retail operations.
Our impact in the retail sector
25
+
Clients
10
+
Years of industry experience
30
+
Products built
500
M+
Users of our solutions
75
%
Average higher customer retention
Worked with leading retail and consumer companies in the US and Europe
How we partner with consumer and retail companies
Connected commerce
- Omni channel retail experiences and DTC commerce platforms
- Shopping cart and payment optimizations
- Search, recommendation, and discovery
- Data-informed personalization, loyalty, and membership
- Content management
- Digital asset and lifecycle management
- Customized launch experiences
Digitizing in-store experience and companion apps
- Campaign and launch brand extensions
- Mobile self-check-out and PoS
- In-store consumer shopping companions
- Enhance in-store service experiences (Inventory validation and ship-to-home)
- Size and fit solutions (Online and in-store)
- Digital try-on and interactive displays
Advanced analytics and AI-informed operations
- Transportation supply chain and logistics
- Demand-informed inventory management
- In-store traffic monitoring and merchandising optimization
- Data and cloud strategies (Data lakes, LLMs, APIs, etc)
- Chat-Bots for external and internal service
Product creation and innovation
- Digitization of the design and product creation
- Data-informed merchandising and line planning
- Rapid prototyping and concept testing
- IoT and connected product concepts
- Exploring NFTs, blockchain, and AI
- Wear testing and feedback solutions
Intelligent process automation
- Reduced time to market
- Back-office operations and analytics
- Workflow automation
- Digitizing supply chain, manufacturing, and logistics
- Seamless integration with partner ecosystems
Quick overview of some of our results in the retail ecosystem
Connected commerce
10%
Transformed the sales channels through digital applications with a 10% adoption rate in the first month
For a leading specialty agriculture chemicals distribution platform, improved customer satisfaction, loyalty, and sales through a suite of digital apps with several hundred wholesalers registered
3K+
Elevated a medical herbs shopping platform with 3K+ dispensaries and brands
For a medical herbs retail tech company, enhanced an API telemetry solution that allows the detailed analysis of API usage by customers, endpoints, and authentication types and integrated programmatic cart management
20K
Transformed a webshop into a B2C multi-vendor marketplace with more than 20K products
For a leading marketplace for pharmaceutical products, developed a new marketplace allowing over 30 third-party providers to sell products through the platform, securing growth and increased profit margins
95%
Implemented GenAI to automate the Search and Discovery process, leading to 95% faster sentiment analysis
For a Blackstone-backed commerce platform specialized in researching, acquiring, and running high-potential brands, developed a solution automating sentiment analysis using Amazon Comprehend and ChatGPT 3.5, with the capability to integrate into third-party scrapers
5K+
Introduced headless architecture allowing the client to launch product lines, brands, and touchpoints in 5K+ stores
For a multinational clothing-retail group, enabled launches in a matter of weeks, allowing the client to customize them based on the target location, brand, or type of devices used to view content
Digitizing in-store experience and companion apps
50+
Built a sizing platform dashboard app mapping 50+ individual body measurements
For the industry-leading AI body modeling technology provider for apparel brands and retailers, generating data-rich insights and body morphology analytics, forging powerful insights to impact the customer experience
$100K
Built an end-to-end online marketplace with 3rd party integration allowing loans up to $100K
For an electric vehicles reseller, created an EV-focused online retail and content solution that helps consumers buy used EVs, standardizing EV quality, with an enriched checkout process and solution where vehicles go through 150+ EV inspections
50%
Built an order-ahead iOS app leading to over 50% higher customer retention
For a digital wallet infrastructure platform, enabled customers to pay and manage funds with the in-app balance, leading to increased revenue and customer loyalty
250+
Built a QR-based web service for PWA orders and payment integrated into 250+ HoReCa locations
For a HoReCa solutions provider, built a customer web service, enhanced its in-store experience, and increased the restaurant staff time efficiency by 30%
Advanced analytics and AI-informed operations
25%
Delivered ML-powered flight route optimization reducing costs by over 25%
For a leading US-based private aviation company, applied ML to flight route optimization, minimized aircraft downtime and optimized charter flight routes for a fleet of 100+ aircraft
10x
Augmented sales planners with a flexible insights platform resulting in 10x faster sales reports
For a global retail giant, created a new analytics solution deployed as a web app that can be accessed from any device, resulting in 8K SKUs added annually and 600 new performance indicators added in the first year
500%
Developed an on-demand API platform with a 500% increase in sales agents' efficiency
For an automotive retail specialized tech company, facilitated customer-to-dealer conversations by integrating an AI-powered conversation assistant that monitors communications, suggests responses, and benchmarks conversations
Product creation and innovation
ā 75k
Built an IoT platform optimized for ā 75k devices
For a company specialized in developing coffee-making appliances and related accessories, built an IoT platform integrated with an e-commerce platform to enable account management with fast prototype development
90K
Built a user-centric mobile app integrated with IoT devices for 90K customers
For a US hurricane protection company, built a mobile app focused on potential and returning customers, elevated user experience, enabled a referral program, and expanded the user network
4.5M
Developed the first DAO app for a community of more than 4.5M fans
For a martial arts sports league, built an Ethereum blockchain platform, web and mobile apps with novel governance and utility token mechanism designed for sports fans to engage with the fighters
20+
Created a tracking and distribution solution with mobile SDKs with 20+ BLE commands and accompanying apps
For a global sports apparel brand, developed a solution for research and data collection, athlete recruitment, analyst and study management, and inventory management
90%
Developed a smartphone app and e-commerce website with a load speed improvement of 90%
For a personal fitness tracker interacting with a ring tracker device, created a mobile app and e-commerce website, increased customer base, and implemented customer segmentation by applying data science
Intelligent process automation
950K
Built a solution to automate a collection of data leading to $950K in annual operational savings
For an e-commerce company, automated manual processes to ensure business process continuity by implementing a fully automated data exposure process through APIs
80%
Developed a solution to automate the order management process leading to 80% of B2B orders without any manual touch
For an in-vehicle storage manufacturer, developed a B2B portal, an admin portal, and automated order management processes to help streamline processes and improve user experience, leading to an increase in company value
100K
Utilized 3rd party data for product information to drive annual sales by over 100K units
For the largest US online auto retailer, developed a solution to pull information from different sources, an optical character recognition service to convert different types of documents from PDF into HTML, and custom services to bid in auctions
90%
Digitized a legacy supply chain system decreasing human interaction time by 90%
For a multinational clothing company, revamped the entire sales analytics platform to solve an inefficient and slow tech solution that needed over 5 minutes to apply a data filter
We create a culture of partnership
Case studies in the consumer and retail sector
About Symphony
Over 650+ full-time employees
Built 200+ products
Working with 8 of Fortuneās Most Admired Brands of 2022
Working with 2 of the 3 largest tech companies
3 years without an unplanned client disengagement
< 10% attrition rate
SymphonyĀ partners with consumer and retail companies to unlock value and deliver innovation
Product discovery
2-4 weeks
- Discovery sprint
- Wireframes and product prototypes
- Solution architecture design
- Initial product roadmap & high-level system capabilities
- User interface research and testing
- Time and cost estimation
Development and delivery
3-4 months for first MVP
- Custom product development
- Integration with third-party systems
- High-fidelity designs
- Continuous product discovery, research and validation
- Refactoring and migration
- Quality assurance, usability testing and user feedback
- Infrastructure setup and maintenance
Commercialization and growth
TBC based on complexity
- Data collection and analytics
- Product growth strategy
- Primary and secondary research
- Continuous validation
Let's Work Together
Contact us today to learn more about our tailored approach to delivering value in the retail sector
Muamer Cisija, ex-Morgan Stanley
Co-founder and President
at Symphony San Francisco
Katharina Pfaffhauser, ex-McKinsey
Chief Business Officer
at Symphony Zurich
Dan Lau, ex-BCG DV
VP, Head of Business Development
at Symphony Los Angeles