The client, an e-commerce retailer of pickup truck accessories backed by private equity, set out to offer engaging experiences to existing and potential consumers by utilizing the automotive e-commerce space. The client’s goal was to create a platform that eliminates the unease associated with initial purchases by showcasing how their accessories are utilized in real-life scenarios by actual individuals. Each post was created to include details about the specific products they used, with a direct link guiding users to the respective product page, where they can review, place orders, and more.
The client reached out to Symphony to help with their go-to-market strategy with roadmap acceleration and agile expertise to speed up the development of the new ecosystem.
Our primary goal was to assist our client in their go-to-market strategy with a roadmap acceleration.