19 Effective Ways Small Businesses Can Leverage Generative AI

From communications to customer service to coding, tech experts see a lot of ways that generative AI can boost a small business. Members of Forbes Technology Council share just a few of the ways small businesses can effectively use generative AI—starting today.

1. Improving Operational Reliability

Small businesses can use generative AI such as ChatGPT for better operational reliability, reducing waste and boosting efficiency. Generative AI can help companies organize scattered data and provide helpful, actionable insights in natural language. It can help in maintaining smooth and reliable operations, investigating risks and speeding up decisions. - Soudip Roy Chowdhury, Eugenie.ai

2. Automating Test Writing For Code

No software business ever feels like it has enough engineers! But AI can help. If you have software engineers on your team, get GitHub’s Copilot. It uses AI to automate test writing for code (one of the most time-consuming and tedious tasks), and acts as an “autocomplete” for coding. We’ve been using it in our team, and the time savings has been comparable to growing our engineering team by 10% to 15%. - Jessica Tenuta, Packback

3. Creating Chatbots

Create personalized automated chatbots on company websites to provide 24/7 service, qualify and generate new leads, and answer FAQs. Generative AI such as ChatGPT can enhance chatbots, allowing them to learn from previous conversations, adapt to different contexts and generate human-like responses. This can improve customer satisfaction, loyalty and retention; reduce costs; and increase revenue for small businesses. - Aaron Lazor, MyChargeBack

4. Building Customized Marketing Plans

ChatGPT is a great asset for a business looking to get started on a marketing or sales plan. Ask it to build an outline, and then you can customize it for your market and competition. The framework alone will keep you focused on the details rather than the format. - Spencer O’Leary, ActiveOps

5. Applying Sentiment Analysis To Online Feedback

Small businesses in any industry can leverage generative AI to apply sentiment analysis to online feedback and commentary. By automating the process of identifying high-impact goods and services as well as areas for improvement, leaders can more quickly leverage the data to create insights and strategies that enable the company to achieve its larger business goals. - Muamer Cisija, Symphony

 Read the whole article on Forbes website.